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LOS ANGELES Independent WongDoody has launched its first domestic effort on behalf of celebrity player-owned gambling site FullTiltPoker.com, according to the agency.
Appearing in the November Card Player magazine, the two-page, two-color execution features a close-up photograph of a poker hand—a pair of 10s—accompanied by the text “Limp in or all in?” The facing page shows the same hand, this time about to be played at a chip-stacked table guarded by a humorless card shark. Large-letter text reads, “Does this change your decision?” The ad also includes the Full Tilt logo and tagline, “Learn, chat and play with the pros.”
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