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LOS ANGELES The Seattle International Film Festival has tapped WongDoody as its advertising agency following a review, the shop said.
The independent agency in Seattle edged out WPP’s Cole & Weber/Red Cell, also in Seattle, to win the pro bono account.
Interpublic Group’s Sedgwick Rd. in Seattle previously handled advertising for the SIFF, which is presented by nonprofit organization Cinema Seattle. The agency resigned the business after four years due to its workload, said Sedgwick Rd. president Jim Walker.
“We
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