WongDoody has kicked off a campaign for Fox Interactive's latest videogame, Die Hard Trilogy 2.
The game is the long-awaited follow up to Die Hard Trilogy, a game based on the popular action movie series and introduced by FI in 1996.
The campaign from the agency's Santa Monica, Calif., office is running nationally.
Die Hard Trilogy 2 offers players three modes of play, which WongDoody communicates to the consumer in TV and print ads through humorous mock auditions for the role of Die Hard's hero, John McClane.
"Pretend you're John McClane!" barks the director at one particularly feeble-looking guy in a TV spot.
The TV spots, backed by $2 million, debuted earlier this month on MTV, Comedy Central, Fox and other networks. Print is running in young male-targeted consumer publications, including Maxim, Details, The Source and several videogame magazines. The campaign is running for about four to six weeks.
"The antihero provides an opportunity for some very funny physical gags," noted Tracy Wong, principal and creative director at the agency.
WongDoody, which also handles advertising for Fox Sports Interactive, picked up the Los Angeles-based Fox Interactive account in 1998. K