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WongDoody has kicked off a campaign for Fox Interactive’s latest videogame, Die Hard Trilogy 2.
The game is the long-awaited follow up to Die Hard Trilogy, a game based on the popular action movie series and introduced by FI in 1996.
The campaign from the agency’s Santa Monica, Calif., office is running nationally.
Die Hard Trilogy 2 offers players three modes of play, which WongDoody communicates to the consumer in TV and print ads through humorous mock auditions for the role of Die Hard’s hero, John McClane.
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