Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A new TV commercial for the Seattle SuperSonics has 6-foot-10-inch Olumide Oyedeji dunking a basketball in the face of startled 6-year-old rec-leaguer. The message, of course, is that it’s much more fun when the Sonics take on fellow NBA teams.
The unorthodox campaign, tagged “It’s better in the Key,” is the latest from Seattle’s WongDoody, now in its sixth season as the Sonics’ ad agency.
Radio and print ads and four TV spots lightheartedly tout the benefits of watching games at the KeyArena.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in