WongDoody Expands Into Dallas

WongDoody has enter-ed the Dallas market through a strategic alliance with the small creative shop Gilliatt/Paris.

Seattle-based WongDoody, which has a Los Angeles office and $75 million in billings, has considered expanding its brand into client-rich Dallas for years, said chairman and creative director Tracy Wong.

Wong said partnering with the six-person shop was the easiest way to enter the new market. “We felt we needed to align ourselves with someone who knew the market and philosophically had the same point of view,” he said.

For Gilliatt/Paris in Dallas, which claims $2 million in billings, the partnership brings additional capabilities including public relations, account planning and production.