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All lettuce is not alike.
That’s the message of a new branding campaign for Foxy Vegetables via agency WongDoody.
TV ads from the shop’s Los Angeles office break next month. The creative strategy humorously positions Foxy as a company that really cares about lettuce. Four 30-second spots illustrate the lengths to which Foxy goes to create a loving, nurturing growing environment for its “free-range” lettuce (a takeoff on the popular free-range chicken).
The first spot gives an overview of Foxy’s philosophy.
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