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WonderGroup’s first consumer work for Chupa Chups USA focuses on the sensory experience of the candymaker’s Crazy Dips.
A print ad headlined “Sensory insanity!” runs in June issues of publications aimed at youngsters, including Nickelodeon Magazine and Disney Adventures. The ad and packaging for Crazy Dips carries the tag, “Lick it! Dip it! Feel it!”
The Cincinnati shop, which specializes in youth marketing, picked up the creative business for the client earlier this year following a review, said executive vice president Greg Livingston.
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