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WonderGroup’s campaign for Perfetti Van Melle’s Airheads brand uses animation for over-the-top examples of how kids lose control after biting into the taffy candy.
The second of two 30-second television spots that employ the “Out of control” theme broke nationally on Saturday on children’s programming, said Bob Howard, vice president of North American marketing for the Erlanger, Ky.-based confectioner.
The Cincinnati agency’s TV spots show a boy’s head mushrooming into a balloon after he bites into an Airhead, then blasting off and bouncing around.
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