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Women’s Business, a three-year-old monthly publication that has enjoyed modest but consistent regional success, is preparing to launch its first New York edition in October.
“My vision has always been to take this regional model into every major market,” said Vicki Donlan, CEO of Women’s Business Media, Hingham, Mass. “New York was the natural first city to expand to.”
The time is right to branch out because, “A significant number of advertisers now have permanent initiatives to reach women executives and professionals,” said John Morgan, COO of Women’s Business Media.
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