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A new ad by Gearon Hoffman for the Museum of Science’s “Changing Face of Women’s Health” exhibit addresses health issues unique to women.

The exhibit gives a historical perspective and talks about current women’s health issues, said Seana Crellin, vp, account supervisor at the Boston-based agency.

The execution shows an old-fashioned-looking picture of a corset. The headline reads, “When cinched tightly this gave a woman a 16 [inch] waist. It also gave her fainting spells, pulmonary disease and miscarriages.”



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