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NEW YORK–Wolf Group in New York is expected to land creative and media duties on two Scotts Co. brands: Ortho and Miracle-Gro branded plants, sources said. Billings are estimated at $15 million.
Young & Rubicam and sister shop The Media Edge, both in New York, previously handled those brands. Y&R resigned the business late last month, due to declines in client spending, an agency representative said.
A client rep acknowledged the split with Y&R and said Wolf Group–a Scotts roster shop–would add duties on Miracle-Gro.
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