Wolf Camera Holds Early Talks

Wolf Camera is quietly contacting a handful of agencies for its estimated $10-20 million account, the first time in a decade that the retailer has looked outside its walls for a marketing partner.

The review comes as the Alpharetta, Ga.-based company examines its growth in the past 10 years from a 100-unit regional chain to 550 stores today.

“Essentially we’re a much larger company now,” said client executive vice president and chief marketing officer Wayne Freeman. “I think the industry has changed to the point we are considering [hiring an agency].