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Mintz & Hoke is betting it can leverage a regional passion for women’s basketball to attract fans to the 10,000-seat Mohegan Sun Arena for the Connecticut Sun, the state’s new WNBA franchise.
The Mohegan Tribal Authority, which owns and operates the arena and the Mohegan Sun casino, both in Uncasville, Conn., bought the franchise from the WNBA for an estimated $10 million in January. The Sun previously played in Orlando, Fla.
Avon, Conn.-based Mintz, which handles Mohegan Sun’s public relations, last week launched an estimated high-six-figure print, radio, online and outdoor effort.
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