WMA Honors Swedes for Absolut Work

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NEW YORK Springtime and pixShift took home best of show honors for work on Absolut’s Web site at the Web Marketing Association’s inaugural competition recognizing excellence in online advertising.

The site (www.absolut.com), which relaunched in March, uses music, short films, games and other online tools to highlight the brand’s traditions, campaigns and recent events. Absolut Display, for instance, features a rolling series of trailers about the vodka’s latest marketing endeavors.

The two Stockholm, Sweden, shops also won an award for best entertainment interactive application for their Absolut work.

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