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MIAMI Wieden + Kennedy’s viral and guerilla Beta 7 campaign for Sega’s ESPN NFL Football title won a grand Clio at the inaugural Content & Contact awards presentation at the Clio Festival here today.
Using a mix of Web sites, targeted e-mails, wild postings and traditional print and TV spots, the campaign by the New York shop tells the story of a fictional game tester, Beta 7, who begins a crusade against the launch of the game because he says it makes him black out and start tackling people.
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