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NEW YORK Adweek awarded the second annual Innovation Award to the team behind Honda’s “Grrr” campaign as part of the magazine’s 31st Creative Seminar.
Personnel from Wieden + Kennedy in London winning the award include creative directors Tony Davidson and Kim Papworth, as well as copywriters Sean Thompson and Michael Russoff.
The campaign, which won the Television Grand Prix at the International Advertising Festival in Cannes, France, this year, features a 90-second cinema spot showing a animated fantasy world where animals attack clunky engines until a pristine diesel version appears.
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