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DALLAS Witherspoon Advertising and Public Relations has formed a strategic alliance with NextMedia.
As part of the revenue-sharing arrangement, NextMedia of Dallas will handle media for Witherspoon’s clients.
Witherspoon of Fort Worth, Texas, had maintained a small media department. But with the recent retirement of Pat Hernandez, the shop’s vice president and media buyer, the agency decided to operate with a media partner.
“By aligning with NextMedia we can give even smaller customers the advantages of these very expensive tools [that NextMedia can access],” chairman and chief executive officer Mike Wilie said.
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