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ATLANTA Lands’ End animates its customer service in a new television effort from agency McKinney + Silver.
The two television spots from the Raleigh, N.C., Havas shop for the Dodgeville, Wis., clothing marketer feature animation from Bill White in Los Angeles. The spots broke Monday on national cable outlets.
Both commercials feature the Midwestern voiceover of Mary, an easygoing but well-informed customer-service rep gently talking a novice camper through the purchase of a jacket.
The effort promotes the catalog’s Marinac jacket.
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