Wisconsin Fires Anti-Smoking Salvos

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CHICAGO Wisconsin revealed a new statewide anti-tobacco advertising campaign today that features community leaders and emphasizes the dangers of second-hand smoke, tobacco costs to the state and the importance of quitting.

The campaign from BVK, Milwaukee, is based on unscripted conversations with residents from around the state and is designed to deliver straight talk and tobacco facts, Wisconsin officials said in a statement.

The work premiered at the Eisner Museum of Advertising and Design in Milwaukee, which is featuring an exhibit titled “Up in Smoke.”



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