Wirestone Touts Honda Ski Challenge

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON Wirestone is handling online and offline promotional assignments for the Honda Ski Tour competition and music festival.

The independent agency said it would create print, broadcast and Web elements. The shop’s Sacramento, Calif., and Boise, Idaho, offices are working on the effort.

Co-founded by Kipp Nelson and Steve Brown, the tour brings top skiers and snowboarders together at four premier resorts. The events will be broadcast on ABC-TV.

“Our goal with the Honda Ski Tour is to broaden the market of people interested in skiing competition.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in