Wireless Panel to Standardize Ads

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The Wireless Advertising Association (WAA) will unveil a draft of standards for the delivery of mobile and wireless advertising. To be released later this month, the standards are intended to make ads on PDAs, wireless phones and voice/audio portals more viable.

“It is critical that everyone in the industry rally around a common language that describes the delivery and measurement of ads–particularly since the stakeholders in the wireless marketing arena are so diverse,” said Don Albert, vice chairman of the WAA and senior vp of sales and marketing at fusionOne, a wireless synchronization company.

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