Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Wrigley’s Winterfresh gum will promote its Icy Cool flavor during a 10-second channel ID on Fuse music television.
Starting Thursday, the 10-second intro will run during the cable network’s Dedicate LIVE! program, during which viewers e-mail song dedications that scroll along the bottom of the screen during music videos. The show receives between 6,000 and 10,000 dedication requests during the program.
An Icy Cool logo will appear in the bottom left-hand corner next to the crawl throughout the program, a Fuse spokesperson said.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in