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BOSTON Winstanley Associates said it is developing ads to support the recently introduced NeverFlat basketball from longtime client Spalding.
A new commercial is slated to break in February, timed to coincide with the National Basketball Association All-Star Game. Print ads will break in sports magazines at the same time.
The effort by Lenox, Mass.-based Winstanley will target serious players, ages 12-24, and likely feature Celtics star Paul Pierce, “but creative is still being finalized,” said Dan Touhey, vice president of marketing at Spalding in Chicopee, Mass.
“The
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