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Blau Marketing has added direct marketing assignments from Merck & Co. and The Associates First Capital Corp.
The Wilton, Conn.-based shop was given agency-of-record status on Merck’s direct-to-consumer business after a review that included Clarion Direct, Greenwich, Conn.; OgilvyOne Worldwide, Wunderman Cato Johnson and J. Walter Thompson Direct, all New York; and Devon Direct Marketing & Advertising, Berwyn, Pa., sources said.
OgilvyOne and WCJ had split the account, believed to be worth at least $50 million. Blau takes over responsibilities for all the West Point, Pa.-based
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