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BOSTON Stolen-car recovery system LoJack has hired independent Via for its ad account following a review, per sources.
The competition was led by Pile and Co. here, and sees the estimated $10 million business shift from Interpublic Group’s Hill, Holliday, Connors, Cosmopulos, also here, which handled the account since 2001. Hill, Holliday did not defend.
Officials at the agencies could not immediately be reached, and Pile declined comment. Other review contenders could not be determined.
Westwood, Mass.-based LoJack uses the tagline “Get it.
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