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Pierce-Cote Advertising’s campaign to boost Cape Cod tourism during the off-season led to victory in a recent Chamber of Commerce agency review, said the shop’s president, Rebecca Pierce.
The agency, based in Osterville, Mass., defeated Fleming & Roskelly of Newport, R.I., which won the account three years ago, the first off-Cape shop to do so. Pierce-Cote was a finalist in that review.
Pierce-Cote creative director Stuart Cooperrider and art director Trish Hart created the winning campaign, which featured billboards and print ads with the tagline, “Cape Cod in winter.

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