The Winner Will Not Drive Porsche Solo

The winner of the review for the creative portion of Porsche Cars North America’s estimated $15 million account could find itself on a crowded road.
Five shops are currently competing for the account, but the car maker will likely continue to use other shops for creative projects “no matter what,” said Joel Ewanick, general manager of marketing.
The five finalists are: The Richards Group, Dallas; Leagas Delaney, San Francisco; Kowloon Wholesale Seafood Co., Santa Monica, Calif.; Carmichael Lynch, Minneapolis; and WestWayne, Atlanta.
Final presentations, in which the shops will be asked to position the launch of Porsche’s first sport utility vehicle in 2002, are set for Feb.