Winn-Dixie Shops Media Buying

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N.Y., L.A. Specialists Have Met With Store’s William Cook Agency
NEW YORK–Winn-Dixie Stores is considering unbundling its $60 million media buying account, according to sources.
The Jacksonville, Fla.-based supermarket chain has been quietly conducting a search with the help of its longtime advertising partner, The William Cook Agency. The intent would be to outsource the media duties, mostly spot purchasing assignments, to a media buying agency. Cook, also located in Jacksonville, would retain planning and creative.
At least three media specialists have met with Cook to discuss the assignment.





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