SAN FRANCISCO - In a move to bolster its creative team and expand its reputation beyond business-to-business advertising, Winkler McManus has hired Laurie Weber-Fritz as associate creative director.
Weber-Fritz comes to the firm from McCann-Erickson/S.F. where, as associate creative director, she and her partner Nina Harris headed the $30-million Safeway team.
McCann-Erickson, which has been interviewing candidates in Seattle, Los Angeles and San Francisco, is expected to name a replacement for Weber-Fritz as early as this week.
The move teams Weber-Fritz once again with her former boss Bob Porter, who now serves as vp/creative director of Winkler McManus.
The two had worked together on the Western Airlines account in the mid-1980s at McCann-Erickson/L.A. While there, Weber-Fritz also served as a group head on Hilton Hotels, Air New Zealand, Winchell's Donuts and Century 21 Real Estate.
Porter said growth from existing clients and expansion from accounts won this year such as Sequent Computers and computer peripheral-maker Adaptec Inc. required the agency expand its creative department.
'She's a great hire for us,' said Porter. 'We wanted to bring someone in on the consumer side. We're pushing more in that direction.'
Weber-Fritz had previously been a senior copywriter at Grey/L.A. and a copywriter at Dailey & Associates/L.A.
Winkler McManus currently has $24 million in billings with such clients as Sequent Computers, Sony Computer Products, database maker Sybase and the industrial camera division of Nikon.
Copyright Adweek L.P. (1993)