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Western automobile and homeowners insurance specialist 21st Century Insurance tapped Winkler Advertising to handle its $20 million ad account.
The agency was selected following a review that included several undisclosed shops, according to sources.
Winkler will design a brand strategy for the insurer and craft a campaign that will likely launch in California.
Agency officials said they did not know when the initial work will break, but said the campaign will be television-based and could also include print, online and radio ads.
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