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LOS ANGELES Petroleum conglomerate BP has consolidated the creative portion of its Hispanic advertising account with Grey Global Group’s Wing Latino, the client confirmed.
The Los Angeles shop has handled advertising for BP’s Arco gasoline and am/pm minimarket brands—the largest portion of the account—for nearly nine years. With the consolidation, Wing Latino also picks up Hispanic advertising for BP Gasoline, which was previously handled by Omnicom’s Dieste Harmel & Partners in Dallas, and Castrol, which had some assignments done at independent LatinWorks Marketing in Austin, Texas.
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