Three agencies dominated this year's Chicago Ad Show, with 28 of 32 Windy awards split among Young & Rubicam, DDB and Leo Burnett.
Judge Luis Miguel Messianu said that despite the lack of creative breadth, the work was a big im provement from last year, when he also sat on the panel.
Messianu, chief creative director of Del Rivero Messianu DDB in Coral Gables, Fla., said he generally found the work simple and unpredictable, providing "a much more entertaining weekend for us judges than last year, which was pretty painful.
"We don't pay attention to who gets what. [We] just look at the work itself," Messianu said.
Y&R took home the most honors, 12 Windy awards and 11 awards of excellence, mostly for work on Sears.
The shop also shared a special judges' award with sister agency Ogilvy & Mather for Sears TV spots. Ogilvy was cited for its Sears branding effort, while Y&R was honored for its work on the Hoffman Estates, Ill., retailer's "Great In doors" campaign.
"That work was so consistent in its message, you couldn't tell which agency produced what," Messianu said.
DDB won eight Windy awards and three awards of excellence. The agency also picked up Best of Show in TV and radio for its "Real American heroes" campaign for Anheuser-Busch. The TV work is running only in Europe.
Best of Show in print went to Burnett for its Polaroid iZone ads. Burnett won eight Windy awards and four awards of excellence with work for clients including Min ute Maid, Hallmark and Polaroid.
In addition to Messianu, the judges included Josh Denberg, associate creative director at Goodby Silverstein & Partners; Mike Sheehan, president, chief creative officer at Hill, Holliday, Connors, Cosmopulos; Nancy Rice, worldwide creative director at the Miami Ad School; and Jay Sandusky, senior copywriter at The Sloan Group.