Window Shades On The World

Remember how Jimmy Stewart in the film Rear Window easily peeps through New Yorkers’ wide-open windows?
Well everyone knows, of course, that real
New Yorkers keep their blinds down and curtains drawn.
New ads from Janovic/Plaza and its ad agency, Dweck!, also appear to take liberties with reality. In the print campaign, the New York-based client exhorts fellow New Yorkers to “get custom blinds fast,” showing city folk living in glass menageries.
In one ad, window washers peer in an open window, eavesdropping on a fancy lady; in another, a woman wearing a nicotine patch reads a smoke-enders book while a cigarette billboard stares at her from outside.
But, wait–an outdoor tobacco ad in New York? How real is that? “It’s not a problem for our purposes,” said David McDuffie, the ads’ copywriter at the New York shop.