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Wind River Taps Harris + Hernandez

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DALLAS Harris + Hernandez Advertising has been awarded the creative and media account of Wind River Designs without a review.

The Houston shop will handle package design, brand identity and Web site development for the account, which will initially bill less than $1 million, according to agency president Mark Harris.

Within the next few months the shop will begin direct marketing, print and Web advertising for the local client. A television and radio campaign that will reach over 60 percent of the U.S. breaks later this year, Harris said.

Wind River manufactures products for fishing, hunting and other outdoor enthusiasts that protect against snake bites and other potentially harmful elements.

The firm competes with companies like Whitewater Outdoors, Chippewa and Snake Guardz.