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Winchell’s Donut House is launching a campaign this week to remind customers that when all else fails, they can still count on their doughnuts.
The effort, by Wasserman & Partners Advertising and its sister company, Detroit Creative Group, both in Vancouver, Brit ish Columbia, includes three 10-second TV spots. The media buy, handled by Initiative Media in Los Angeles, is worth $1 million, said Ron Roberts, client senior manager of sales and marketing.
Winchell’s, based in Santa Ana, Calif.,
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