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DALLAS-The Maxfield Group of Irving, Texas, added approximately $2 million in billings last week after gaining consumer broadcast creative and media buying duties for longtime client Wilsonart International of Dallas.
Maxfield already handled print and trade media, along with collateral and print creative work for Wilsonart’s flooring and surfacing products. The move represents what the traditional business-to-business agency hopes is a significant push into the consumer arena.
“We’ve done forays into consumer, but not on this scale,” said Michael Boone, agency vice president and account supervisor on the Wilsonart business.
The agency will now handle about $4 million worth of media buying assignments for the company, which has recently upped its spending.
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