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ATLANTA Cashman + Katz said it has released a campaign for Yankee Candle that rebrands its flagship store in South Deerfield, Mass., and introduces the company’s second flagship location in Williamsburg, Va.
C+K was selected without a review to provide creative and media buying for the scented candle manufacturer. The South Deerfield client previously produced its advertising internally.
The independent Glastonbury, Conn., shop changed the names of the stores to Yankee Candle Village from Yankee Candle. C+K also developed the tagline “Quite an unusual place” for the company’s advertising.
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