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NEW YORK Starwood Hotels & Resorts Worldwide has named Carol H. Williams Advertising to help develop campaigns targeting African American and urban consumers.
The Oakland, Calif.-based agency “will integrate a distinct African American voice into Starwood’s advertising and marketing campaigns, specifically for its Sheraton, Four Points by Sheraton, W Hotels, and Westin brands.” The agency will also consult on multicultural marketing plans, provide strategic direction, and negotiate and purchase media directed towards African American consumers for the hotelier, per the White Plains, N.Y.-based
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