Will Sponsors Stick With O.J. Special?

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You won’t see General Motors in the program, or even Lee Press-On Nails, but Fox last week claimed it has advertisers lined up for the controversial two-part special with O.J. Simpson that details how he would have murdered his wife Nicole Simpson, slain in 1994, if he had been the killer. Simpson was tried twice and acquitted in criminal court but found liable for his wife’s death in a civil trial.

Agency executives were surprised to hear there was ad support for the special.

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