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Will the Buyers Be Wary?

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Stocks trip on data, but analysts are optimistic

The Dow Jones Industrial Average slumped last week on sour consumer data for June, generating fears among investors that the buying public might keep its wallet closed. On the Big Board, Omnicom rose 1.2 percent to close the week at $72.90; IPG shares retreated 0.9 percent to $13.74; and British holding company WPP, trading as American Depository Receipts on the Nasdaq, declined 1.4 percent to $41.20. Omnicom may have been insulated from the slide by dint of its retention of the McDonald's business. Overall, while analysts at Bear Stearns and CIBC Worldwide noted some softness in the advertising sector, they said they remain optimistic that it will outperform other industries this year. —david kaplan