Wiley Picks Up Direct Project From Hyundai

Hyundai Motor America has hired women’s specialty marketing agency Wiley & Associates in Westlake Village, Calif., to handle a national direct marketing assignment for the automaker’s 1999 Sonata. Also, with an interim management team on hand, Hyundai may delay general advertising for the Sonata until the first quarter.
Although Wiley specializes in women’s marketing, David Axline, Hyundai’s manager of customer databases, said it was the agency’s “good creative strategies and framework” that helped it land the project.