Wiley Breaks Orly Nail Ads

Wiley & Associates positions Orly International’s nail care products as emotional pick-me-ups in its first campaign for the Chatsworth, Calif.-based client.
Wiley’s challenge was to generate interest in the 23-year-old brand by giving it an engaging personality in a series of print ads. The executions playfully point out how Orly’s nail polish colors can suit any mood or situation. In one ad, for example, a bottle of Orly’s Chantilly Peach hovers above an illustration of a long pair of women’s legs.