Wild About 'Harry'

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Grey Merges 2 Units; Lands ‘Potter’ Duties
NEW YORK–Grey Advertising’s G-Whiz! Entertainment has been tapped to develop brand strategy for the “Harry Potter” movie project, scheduled for a 2001 release, sources said.
The new agency was formed last week from merging two Grey Advertising units: Grey Entertainment, specializing in entertainment marketing, and G-Whiz! Youth Marketing, focusing on youth marketing.
Barbara Martino, the G-Whiz! president, becomes the president and CEO of G-Whiz! Entertainment here, which has combined billings of about $310 million, 110 staffers and such shared clients as the Broadway Television Network, SFX Entertainment and Warner Bros.
The shop will also handle the Food Network, which Grey Entertainment recently won.






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