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Seasoned account planner Baysie Wightman has arrived at Arnold as vp, group planning director.
Wightman reports to Graceann Bennett, who joined the Boston-based Havas agency last year as evp, director of brand planning. Wightman had worked for Bennett in the late-1990s at Mullen in Wenham, Mass.; at the time, Wightman oversaw planning for Lending Tree.com, among others.
A proven ability to build consensus between agency creative teams and client officials was a key factor in Wightman’s recruitment, Bennett said.
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