Wieden's New MGD Work on Hold

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Distributors Greet Spots With ‘Utter Silence’
CHICAGO–Problems with Wieden & Kennedy’s new campaign for Miller Genuine Draft have led the brewery to put off the work’s debut at for least two months. MGD’s media schedule for the NCAA basketball tournament will be filled with Miller Lite and High Life spots, the client said last week.
The work was met with “utter silence” at Miller Brewing distributors’ convention March 5, sources said. Executives had to reassure the crowd that the spots needed more polish.
“The work was meant to be a preview,” said Ron Acosta, a Miller representative.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in