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Agency’s New Campaign Leaves Distributors in ‘Utter Silence’
CHICAGO–Problems with Wieden & Kennedy’s new campaign for Miller Genuine Draft have led Miller Brewing Co. to put off the work’s debut for at least two months. MGD’s media schedule during the NCAA men’s basketball tournament will be filled by Miller Lite and High Life spots, the brewer said last week.
The work got a poor reception when it was shown at Miller’s distributors convention in Nashville, Tenn.,
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