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Wieden Takes On 4

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Wieden + Kennedy has added four senior staffers to handle new business.

Jeff Bitsack, Ted Royer and Kris Becker joined the New York shop as copywriter, art director and creative services director, respectively, all new positions. They are the first hires by co-creative directors Ty Mon tague and Amy Nicholson, who joined Wieden in September.

On the account side, David Fausel, 31, was named management su per visor, reporting to managing director Matt Seiler.

"Each of these people is an incredible talent," Seiler said. "They'll help Wieden + Kennedy move to the next level in New York." He added that the shop needs help handling growth from its existing clients and new client Lightpath, a B2B, high-speed communications service owned by Cablevision. Billings were undisclosed. Clients such as ESPN, Jordan and Konami have awarded the shop additional projects within the last month, Seiler said.

Bitsack, 35, rejoins Wieden from Merkley Newman Harty, where he worked on Mercedes-Benz and the Partnership for a Drug-Free America.

Royer, 33, was most recently regional creative director, Latin America, for Ogilvy & Mather, where he worked on IBM and American Express.

Becker, 48, joins from DDB Worldwide, here, where she held the same title.

Fausel replaces Robert Hersh field, who became a copywriter at the shop. Fausel, who will steer SureTrade, Konami, Footlocker and other new business, joins from Weiss Stag liano Partners, here, where he worked on Guinness Stout, Bass Ale, Harp Lager, The Economist and Raleigh Bicycles.