Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Each of four television spots for Nike, which broke on Tuesday, features a runner telling his or her unique story about the sport.
Wieden + Kennedy in Portland, Ore., crafted the commercials, which complement the Nike cinema spot “Speed Chain,” which broke late last month. That execution, directed by David Fincher (Fight Club), showed a chain of speed, from a jellyfish, to a horse, to a motorcycle, to a train, all going at top speed, and introduced the line, “There’s more fast out there.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in