Wieden Repositions Weinhard's

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Miller Brewing angles for a strategy more relevant to the Northwest in a new campaign from Wieden + Kennedy for Henry Weinhard’s beer.

The Milwaukee brewer shifted the brand to the Portland, Ore., agency earlier this year from Publicis & Hal Riney in San Francisco. Wieden already backs Miller’s High Life brand with what is considered one of the brewer’s better ad campaigns.

Previously distributed by Stroh’s, Weinhard’s briefly went national in the mid-1990s but has rolled back to its original Northwest markets.



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