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NEW YORK — Wieden + Kennedy is off the Pizza Hut roster after only four months, a client representative confirmed.
The move comes just six weeks after its only TV spot for the Dallas-based client was pulled and replaced with a spot from Pizza Hut’s long-time lead agency BBDO New York. The Wieden spot, which ran for only one week in May, was for the Insider pizza and carried the Portland, Ore., agency’s original jingle, “Where’d the cheese go? Where’s the cheese at?”
It showed scenes of people looking for cheese in other foods such as sandwiches and macroni and cheese and then cut to product shots.
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